Communications that stand apart

We live in a world of infinite content. Every day we’re interrupted, persuaded and sold to. Most of it is forgotten within seconds.

Thirty years ago, I began my career in advertising, writing print campaigns and recording radio commercials. The channels have changed dramatically since then, but human nature hasn’t.

People still remember how you made them feel.

Today’s audiences are more discerning than ever. They expect authenticity, relevance and exceptional customer experiences. While technology has transformed how we communicate, it hasn’t changed the way we connect.

I believe the best ideas don’t shout louder. They resonate longer.

Instead of beginning with what a brand wants to say, I start with how I want its audience to feel. Because when communication creates an emotional connection, it doesn’t just capture attention. It earns trust, influences decisions, and inspires action.

Words have weight. And the right words stay with us long after they’ve reached us.

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Testimonials

Sarah has been part of the Seoulista journey from the very beginning as a brand consultant. Since then, she has provided strategic brand and e-commerce support and has been invaluable in helping us produce the high-quality communications that have contributed to Seoulista’s success. I would highly recommend Sarah to anyone looking to develop a brand from scratch.

Una McGurk, Founder, Seoulista Beauty, 2024

It’s not often that I’m surprised, but the ease with which Sarah grasped what we were looking for and simplified complex technical communications was unexpected. I can rely on her to produce creative concepts and solutions, making her a pleasure to work with. We’ve been thrilled with her copy, as have our clients, and we look forward to working with her more in future.

Kelvin Downer, Managing Director, Pursuit Communications, 2021
Sarah is one of those people whose organised intelligence is a real tonic in the frenetic workplace. She properly thinks about briefs, delivers on time and has a tone of voice that is right on point for quality brands. Sarah is also an extremely diligent worker and completes tasks on time and on brief. In other words, she’s a very valuable asset to any company.
Anabel Cutler, Head of Communications, Space NK, 2016
Sarah has been a tremendous asset to the team while she’s been with us. She fitted in very quickly and made immediate progress on a number of key projects for HSBC. Sarah responds to direction and feedback positively and flexibly. She also works proactively to include her own ideas and insights. She has been punctual and achieved all her deadlines and has communicated openly and appropriately to ensure all the objectives were met.
James Sawyer, Head of Creative Services, HSBC, 2009
During her time at Ogilvy, Sarah has shown strong conceptual skills, cracking several key campaigns for the agency. She shows enthusiasm for all projects and is able to turn her hand to any and all of them, writing copy to an exceptionally high standard. I would highly recommend Sarah to anyone who is looking for an experienced and well-rounded copywriter. We wish her all the best for her copywriting career in London.
Kathryn Price, Creative Director, Ogilvy One Cape Town, 2006