Parmalat In-Store Display

In line with the brand’s normal dairy offering, I conceptualised a refrigerated display unit that resembled an ice-cream van with the strapline, “Feels Like Summer.” As shoppers walked past, their movement triggered its familiar jingle, evoking happy memories of childhood summers and positioning the fruit juice as a delicious, refreshing treat.

Even twenty years ago, my creative thinking began with how I wanted people to feel. Two decades later, that instinct has become the cornerstone of my philosophy.