Timeless Beauty Campaign
For our 2015 Autumn Colour Campaign, Timeless Beauty, Space NK celebrated beauty in women of all ages by showcasing two models with a thirty-year age gap. Even then, we recognised a growing desire for a more authentic and relatable representation of beauty—one that moved away from Airbrushed perfection.
The campaign was a huge success, receiving an overwhelmingly positive response from customers, many of whom took the time to write in. As a result, Space NK went one step further for AW16, featuring customers instead of models.
Autumn Colour Shoot Video
As I was involved in the entire campaign, from concept to copy, I attended the shoot, taking notes on how the professional makeup artists created the five AW15 looks we chose to showcase on our two models. (You can see me typing on my laptop in the video.)
In addition to writing this video script, I wrote supporting communications including the Autumn Colour Book, direct mail invitations and print ads to feature Space NK’s exclusive launch of NARS Audacious Mascara.
Autumn Colour Direct Mail Invitation
YOU Magazine Print Ad
