Company: Seoulista Beauty

Seoulista Beauty Packaging

I joined Seoulista Beauty at its inception in 2017, following several years writing for leading beauty brands, including in-house at Space NK and Burberry. Working closely with founder Una McGurk, I helped develop the brand from the ground up.

My role extended far beyond copywriting – from research and product science to brand strategy and e-commerce. I also brought in a web designer and managed the development and launch of the website. Today, Seoulista Beauty is a multi-award-winning skincare brand.

 I helped develop the communications for Seoulista Beauty’s flagship range of cryo-cooling Instant Facial masks, designed by dermatologists to treat six different skin types.

As the brand expanded, I continued to develop the messaging across the growing skincare range, from press releases to packaging.