Telefónica Rich Picture

Telefónica Rich Picture Pitch

Technology relationships can be complex. Communicating their value shouldn’t be.

For a Telefónica pitch to International Paper, I helped turn a complex technology relationship into a simple visual story that the client could immediately understand.

Using International Paper’s own world as the metaphor, we transformed years of investment, service and partnership into a story of planting, nurturing and growth – demonstrating why the relationship was worth cultivating rather than uprooting.

The result was a rich picture designed to bring the pitch strategy to life in one memorable image.