Project Description
Agency: Saatchi & Saatchi Cape Town
Peugeot
When Peugeot released its stylish new 307, I conceptualised the direct mail campaign, “it brings a bit of French out of everyone,” using household French words and phrases throughout the copy.
In addition to the 307, I wrote service reminders and purchase motivator cards for the automotive brand.
Campaign for the new 307
Purchase Motivator
Voucher Holder
Direct mail letter from dealers to customers
Service Reminder
Purchase motivators for other Peugeot models
