Jack Daniel’s Radio Campaign

Jack Daniel’s Radio Campaign

There’s a reason Jack Daniel’s is one of the best selling American whiskeys. From tales of Prohibition and moonshine to the revelation that a slave held the key to the secret ingredient, the story behind the brand is as compelling as it is captivating.

Jack Daniel’s communications are measured and direct, the way folks like to talk in Lynchburg, Tennessee. This is the home to the distillery where the whiskey is still mellowed slowly over maple-wood charcoal.

The radio campaign I wrote drew on that distinctive voice and the stories that have shaped the brand for generations.

Some things never change. Jack Daniel’s is one of them.