HSBC Plus Print Campaign

HSBC Plus Metro Campaign

During a long-term contract working in-house in HSBC’s marketing department, I wrote a range of literature for the bank from savings and investments brochures to welcome packs for Premier customers.

I also helped conceptualise a print campaign for HSBC Plus, which offers a higher level of service than HSBC’s current account. It’s designed to make anyone who opens it feel a little bit special.