Project Description
Company: HSBC
Banking Brochures and Articles
During 2008, I worked in HSBC’s marketing department as a print copywriter, writing a range of literature from savings and investments brochures to welcome packs for Premier customers. One of my first tasks was to rewrite all their consumer banking communications in a more friendly, approachable tone.
In 2011, I was rehired by the bank to write copy for their new consumer, business and group websites, which I wrote according to strict templates and SEO criteria. Once the copy was complete, I researched and wrote financial articles for the new site.
Current Account brochure for retail banks
HSBC Premier welcome brochure sent to Premier customers
Consumer Banking Web Pages
Financial Articles for Consumer Website
