Skincare Manifesto and Concept Copy
With my extensive beauty experience, Burberry entrusted me to write the manifesto for their new skincare range. My other responsibilities included name generation for new makeup collections and concept copy for new fragrances.
Festive Makeup Collection 2014
The brief was to develop a name for Burberry’s 2014 festive makeup collection. As the brand draws its main inspiration from the British weather, and the Burberry look is always fresh and natural, I conceptualised the name Winter Glow.
Concept Copy
Introducing Winter Glow, the new festive makeup collection from Burberry. Effortlessly glamorous, the look is inspired by Burberry ready-to-wear in beige gold and rich oxblood shades. Skin is naturally glowing and illuminated with Luminising Powder in Gold Glow, infused with the new My Burberry fragrance. Moving effortlessly from day to night, eyes are enhanced with warm brown, copper and golden hues from the new Complete Eye Palette. Lips and nails can be accentuated alternately with the strong oxblood and warm beige gold of the collection. The look is both natural and glamorous,
and unmistakably Burberry.
Burberry Skincare Manifesto
The inspiration, vision and mission of the new Burberry skincare range
