BT (B2B, B2C and Internal)

BT

During my copywriting career, I’ve written communications for BT on three separate occasions:

At Ogilvy Interactive in 2007, I worked on the BT Business IT Manager ‘superhero’ campaign, including a memorable direct mail piece to business managers that were accompanied by a pair of red underpants.

During my 2010 contract at Ogilvy One, I created a range of B2B and B2C communications for the brand.

At Communication by Design in 2012, I wrote internal communications for BT’s role as an official sponsor of London 2012 Olympic Games.