Agency: The Green Bough
Western Cape Tourism Board
In 1997, in the first permanent role of my advertising career, I conceptualised this print campaign for a pitch to the Western Cape Tourism Board.
The idea was simple, yet effective. The Western Cape has long been known as the “Garden of Africa”, and this campaign portrayed its extraordinary natural wonders as a garden waiting to be explored. Table Mountain became Our Outdoor Furniture. The ocean, Our Fish Pond. The Winelands, Our Maze.
The campaign won the account for my agency.
