Peugeot Direct Mail

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Peugeot Direct Mail 2019-10-19T12:24:33+00:00

Project Description

Agency: Saatchi & Saatchi Cape Town


When Peugeot released its stylish new 307, I conceptualised the direct mail campaign, “it brings a bit of French out of everyone,” using household French words and phrases throughout the copy.

In addition to the 307, I wrote service reminders and purchase motivator cards for the automotive brand.

Campaign for the new 307

Purchase Motivator

Voucher Holder

Direct mail letter from dealers to customers

Service Reminder

Purchase motivators for other Peugeot models