Parmalat In-Store Display

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Parmalat In-Store Display 2017-06-08T10:41:54+00:00

Project Description

Agency: Ogilvy One Cape Town

Parmalat In-store Display

When dairy-brand Parmalat launched their new fruit-juice offering, Sensations of Fruit, I was briefed to come up with an in-store display.

In line with the brand’s normal dairy offering and reflecting the fruit juice’s pay-off line, ‘the coolest fruit juice around’, I conceptualised an aisle-end refrigerated display unit that resembled an ice-cream van.

Shoppers walking past the display triggered an ice-cream van jingle. Not only did the jingle alert them to the unit, featuring a glass lid which slid back to reveal the juice, but it also evoked memories of childhood summers and aligned the fruit juice with a treat.