Project Description
Agency: Ogilvy One Cape Town
Parmalat In-store Display
When dairy-brand Parmalat launched their new fruit-juice offering, Sensations of Fruit, I was briefed to come up with an in-store display.
In line with the brand’s normal dairy offering and reflecting the fruit juice’s pay-off line, ‘the coolest fruit juice around’, I conceptualised an aisle-end refrigerated display unit that resembled an ice-cream van.
Shoppers walking past the display triggered an ice-cream van jingle. Not only did the jingle alert them to the unit, featuring a glass lid which slid back to reveal the juice, but it also evoked memories of childhood summers and aligned the fruit juice with a treat.