Agency: Liquorice, Cape Town
Jack Daniel’s Radio Spots
There’s a reason why Jack Daniel’s is the best selling American whiskey in the world. From tales of the prohibition and moonshine to recent revelations that a slave held the key to the secret ingredient, the story behind the brand is as compelling as it is captivating. All Jack Daniel’s communications are measured and direct, the way folk like to talk in Lynchburg Tennessee. This is the home of the Jack Daniel’s distillery where the liquor is slow mellowed over maple-wood charcoal.
Some things never change. Jack Daniel’s is one of them.