HSBC Banking Brochures and Articles

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HSBC Banking Brochures and Articles 2017-06-08T10:37:49+00:00

Project Description

Company: HSBC

Banking Brochures and Articles

During 2008, I worked in HSBC’s marketing department as a print copywriter, writing a range of literature from savings and investments brochures to welcome packs for Premier customers. One of my first tasks was to rewrite all their consumer banking communications in a more friendly, approachable tone.

In 2011, I was rehired by the bank to write copy for their new consumer, business and group websites, which I wrote according to strict templates and SEO criteria. Once the copy was complete, I researched and wrote financial articles for the new site.

Current Account brochure for retail banks

PLEASE CLICK HERE TO VIEW FULL PDF

HSBC Premier welcome brochure sent to Premier customers

PLEASE CLICK HERE TO VIEW FULL PDF

Consumer Banking Web Pages

Financial Articles for Consumer Website