Shadow and Shimmer
With ombre (the gradual fading of colour) being one of beauty’s main trends during 2015, the brief was to come up with a Christmas strap line that reflected this trend and hinted at the darker side that exists within us all. Something that captured “from the light into the darkness”, but something that was a little magical, too.
I came up with the tag line: Shadow and Shimmer, which fit the brief as well as the beauty industry:
(eye shadow and highlighter).
For Space NK’s annual press event, I came up with the strap line, “libertine or luminary?” People could have their photos taken standing in front of the angel wings, then upload the image with the hashtag: #ShadowandShimmer