American Express Online Campaigns

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American Express Online Campaigns 2019-10-19T10:10:04+00:00

Project Description

Agency: Ogilvy One

American Express

During my time at Ogilvy One, my main account was American Express. I wrote so many communications for their 14 card offerings, each of which has different benefits and features, that I was asked to write the tone-of-voice guidelines for each card. In addition to the emails and landing pages featured below, I also wrote a Shop VIP West End microsite and Amex’s entire Australian website.

When I wrote the benefit emails featured below, the client complimented me by saying, “this is the best first draft of copy I’ve read in ten years.”

PLATINUM CARD
Purchase Protection Benefit Email

GOLD CARD
Purchase Protection Benefit Email

PLATINUM CARD
‘Taste’ Dining Benefit Emails

PLATINUM CARD
Priority Pass Benefit Email

CENTURION CARD
Priority Pass Landing Page

Supermarket Campaign
Turn everyday spending into rewards